Video vs photo mockups: what to use on Etsy

What a photo mockup does best

Photos let a shopper study the detail at their own pace. Use photo mockups to show your design clearly, from close up and in different settings, across your listing images.

What a video mockup does best

Video shows what a still image can’t: movement, depth and how light falls on the product. Etsy says listing videos give shoppers a better idea of your products and “can also help improve how your listings appear in Etsy search.”

Use a video mockup when movement helps sell the product, such as something that hangs, reflects light or is shown in a styled room.

Which should you use?

Using them together

Start with clear photos so shoppers can see exactly what they are buying, then add a short video to show it in motion. Our Etsy video requirements guide covers the limits to check first.

Before you use a mockup in a listing, check that our Terms of Service cover how you plan to use it.